McCloud talks about the evolution of comics from print media to a digital media.
He mentions Marshall McLuhan, who states that the medium will influence the form, but McCloud argues that with comics this doesn't happen and instead you will often get a traditional print style comic that just so happens to be on the internet. these comics are not influenced by their medium and are instead rigidly bound by previous craft practices.
He also mentions the spacial connection between comic panels and the ways in which tradtion print comics will often break their connection to the previous panel. McCloud suggests that the solution lies in ancient forms of sequential art, namely tapestries, ancient hieroglyphics and so on. He claims that the reader should be following an imaginary line, one that is unbroken, through the comic. With print media with becomes difficult as their are limitations of size and shape due to the need to conform to spaces with books and newspapers.
He brings up the monitor too, as limited as a page in some ways. But McCloud rather than think of the monitor as a static page see's it more as a window. He says that the monitor could potentially be an infinite canvas.
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